Do's and dont's: serums

Don’t “Massage in serum to the point of rubbing it! It may be second nature for plenty of women, but this move can destroy a serum’s formula and quite simply cause the product to clump on the face.”

Do: “Apply by gently tapping the product onto the skin’s surface, allowing it to melt almost instantly, soak into the skin in record time and get to work. The unique thing about a serum like Lancôme’s Advanced Génifique is that it’s made to a formula that’s highly compatible with the skin, meaning there’s never any need to turn to massage to increase the chance of it penetrating.” Miky, Lancôme. makeup artist.

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