30/05/2016

Is it too early for sunscreen?

Although North Americans can’t live without it, the French are often a little more hesitant to turn to sunscreen year-round. Nonetheless, even the sun that brings some of spring’s first warm days is strong enough to create the infamous free radicals behind accelerated skin aging that can lead to wrinkles, fine lines and uneven skin tone. So, without you even realizing it, everything from an outdoor fitness class to a shopping trip or drive in the car can lead to UV ray absorption and sun damage.

You’re the first to get out in the sun with lunch on the terrace or park, or a stroll on the sunny side of the street. Opt for Bienfait multi-vital SPF 50 sunscreen with its complete and efficient SPF 50 shield and long-lasting, super-hydrating formula that helps combat fine lines and dehydration.

© Sarah Ford

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